Strategy

This is the framework that outlines how a brand is positioned and differs from the competiton.

A brand strategy revolves around all the intangible elements that over time drive brand purpose, brand equity, awareness and sentiment.

A clear brand strategy and arcitecture should envison short, mid and long term goals including defined KPI's, milestones, budget planning and calls to action.

Creation

Creativity is the differentiating factor for your brand identity.

A visual identity creates the  "Look 'n Feel" that represents the brand's core values and emotions, both online and ffline.

Design and content aim for brand recognition, the way to connect to the consumer on an emotional level by way of visual language, logo, tone of voice, slogan, colors, music, packaging, storytelling, etc. 

Engagement

Today's consumer wants to identify with a brand's core values. This is where brand activation and customer loyalty comes into play..

Experiential marketing is a process for brands to connect with customers through experience with the aim to drive awareness and engagement. 

Some examples: brand events, sponsoring, sales promotions, sampling, demos, pop-up stores, guerilla campagns and more.

Impact

Communicating with meaningful impact requires insights, vision, goals and a clear coherent message towards the (online) targetgroup. 

Implementation without proper research, analysis and planning will most certainly lead to waste of resources and ineffective campaigns.

Understanding your audience leads to maximizing impact and measurable results.