We are Those Guys Again, a creative branding agency.
An independent and resourceful marketing boutique based in Amsterdam with a global reach.
Dedicated to build your brand, online and offline.
Creating value by focusing on product leadership, growth acceleration, stakeholder management, operational excellence and/or customer intimacy.
Specialized in brand strategy, engagement and high end content creation with a unique hassle free subscription model.
Brand builders to the core: over 25 years experience and proven track record.
Experienced in consumer brands, finance, retail, automotive, leisure, fashion, entertainment and non profit.
From multinational to small and medium-sized enterprises, from early stage start-up to mature scale-up.
Result driven, transparant, no nonsense, unique approach.
For business inquiries feel free to contact us!
In short, this is what we do and this is what we promise..
Strategy
This is the framework that outlines how a brand is positioned and differs from the competiton.
A brand strategy revolves around all the intangible elements that over time drive brand purpose, brand equity, awareness and sentiment.
A clear brand strategy and arcitecture should envison short, mid and long term goals including defined KPI's, milestones, budget planning and calls to action.
Creation
Creativity is the differentiating factor for your brand identity.
A visual identity creates the "Look 'n Feel" that represents the brand's core values and emotions, both online and ffline.
Design and content aim for brand recognition, the way to connect to the consumer on an emotional level by way of visual language, logo, tone of voice, slogan, colors, music, packaging, storytelling, etc.
Engagement
Today's consumer wants to identify with a brand's core values. This is where brand activation and customer loyalty comes into play..
Experiential marketing is a process for brands to connect with customers through experience with the aim to drive awareness and engagement.
Some examples: brand events, sponsoring, sales promotions, sampling, demos, pop-up stores, guerilla campagns and more.
Impact
Communicating with meaningful impact requires insights, vision, goals and a clear coherent message towards the (online) targetgroup.
Implementation without proper research, analysis and planning will most certainly lead to waste of resources and ineffective campaigns.
Understanding your audience leads to maximizing impact and measurable results.
Nieuwe alinea
The backbone of content creation
Consistency in content creation is crucial for building and maintaining an engaged audience. It establishes a reliable rhythm that keeps followers coming back, knowing when to expect new material. By maintaining a consistent voice and style, creators reinforce their brand identity, which fosters trust and familiarity among their audience.
Regular updates also signal reliability and dedication, which can enhance credibility and loyalty. Consistency in quality is equally important; audiences come to expect a certain standard, and meeting these expectations keeps them invested. Moreover, consistent content creation helps with search engine optimization (SEO), increasing visibility and reach.
In essence, whether for blogs, social media, or videos, consistency is the backbone of effective content strategy, driving sustained growth and engagement. This is exactly why “Those Guys Again” has developed a special hassle free high end content subscription model for brands and agencies.
Brand builders to the core
Brand activation is crucial for connecting with consumers and creating lasting impressions. It goes beyond traditional marketing by engaging audiences through interactive experiences that evoke emotions and foster loyalty. Effective brand activation helps to differentiate a brand in a crowded market, making it memorable and relatable. By creating opportunities for consumers to interact with products and services, brands can gather valuable feedback and insights, enhancing their offerings.
Ultimately, successful brand activation not only drives immediate sales but also builds long-term relationships, turning consumers into advocates. In today’s competitive landscape, prioritizing brand activation is essential for sustained growth and relevance. E.g. special promotions, reward programs, brand events, sponsorships, sampling campaigns, pop-up stores.
Additional services
In addition to our high end content creation subscription model, we offer following tailor made services:
Brand strategy, brand identity (including logo design), licensing, copywriting, brand activation, launch events, website design & development, package design and more..
Our goal is best described and inspired by Richard Branson, founder of the Virgin Group:
“The key is to set realistic customer expectations, and then not to just meet them, but exceed them — preferably in unexpected and helpful ways.”
References
From profit to non-profit, from multinational to small and medium-sized enterprises. We have succesfully done marketing projects for: KMPG, ING Bank, France Telecom/ Orange, Heineken, Bacardi Martini, Southern Comfort, QAS, Lexus, Esprit, Warner Bros, Walt Disney, Leclercbaby, Arla, Dyson, Springwater Company, Kraft Heinz, Public Transport Gelderland, Sail, FNV, Fair Trade, Max Havelaar, Oxfam Novib, Odenwald and others.
Those Guys Again B.V.
is part of the 2AIM4 Group
Registered Office Amsterdam (NL)
Chamber of Commerce no. 86459155
All rights reserved. Copyright 2022-2024.
We are Those Guys Again, a creative branding agency.
An independent and resourceful marketing boutique based in Amsterdam with a global reach.
Dedicated to build your brand, online and offline.
Creating value by focusing on product leadership, growth acceleration, stakeholder management, operational excellence and/or customer intimacy.
Specialized in brand strategy, engagement and high end content creation with a unique hassle free subscription model.
Brand builders to the core: over 25 years experience and proven track record.
Experienced in consumer brands, finance, retail, automotive, leisure, fashion, entertainment and non profit.
From multinational to small and medium-sized enterprises, from early stage start-up to mature scale-up.
Result driven, transparant, no nonsense, unique approach.
For business inquiries feel free to contact us!
In short, this is what we do and this is what we promise..
